As social distancing guidelines continue to shape our everyday lives, a commendable cadre of premier fitness brands has emerged at the forefront of a new wave of accessible, free workouts for all. Using social media and mobile apps as conduits of health and wellness, these innovative companies are not just responding to the demands of the current situation but reshaping the fitness landscape for the future.
Changing the Game: Fitness in a New Era
These are challenging times, but they’ve brought about a boom in the demand for accessible, engaging home workouts. Brands such as Barry’s Bootcamp, Rumble boxing, and Headspace meditation, have risen to the occasion, providing an abundance of free digital content that’s keeping America moving while staying indoors.
Making Fitness Accessible for All
Manhattan-based rowing studio CITYROW takes the number one spot. They offer thrice-weekly, equipment-free full-body workouts on Instagram and a 30-day free trial of their dedicated app for rowing enthusiasts. Coming in second is Megan Roup, a fitness trainer whose innovative use of everyday items, like soup cans, as weights in her free Instagram Live classes has garnered much acclaim.
Adapting the Fitness Landscape
Orangetheory Fitness, known for its international classes, takes third place, now serving up home-friendly workout circuits and demonstrations on Instagram. Barry’s Bootcamp, famed for its rigorous routines, comes in fourth, focusing on equipment-free, bodyweight exercises like squats, push-ups, and burpees, all showcased on Instagram.
Embracing the Digital Revolution
Planet Fitness, leveraging Facebook Live and YouTube, ranks fifth with daily workout sessions. Beachbody On Demand takes the sixth spot with a free 14-day trial and diverse Instagram workouts. Pure Barre ranks seventh, conducting almost daily live sessions on Facebook.
Catering to the Unique
Y7 Studio, popular for its hip-hop yoga classes, ranks eighth, offering unique classes on Instagram Live. Rumble, delivering high-energy boxing-based workouts, comes in at ninth place.
Promoting Holistic Wellness
Rounding out the top 11, Peloton, providing meditations, stretches, and mini-workouts on Instagram, and a 90-day free trial of their app, sits comfortably at tenth. Headspace, offering free guided meditations, comes in at eleventh, catering to the mental wellness needs of individuals.
Each of these leading brands is not only providing free, high-quality fitness content but is also reshaping the way we think about health and wellness. They are demonstrating the incredible adaptability of the fitness industry and the resilience of health enthusiasts in these challenging times.
